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BTS J-Hope Shines at Paris Fashion Week... Participates in Pharrell Williams’ New Song

BTS' J-Hope lit up the Paris night with his aura as an artist as well as his appearance as a 'global fashion icon'. J



-Hope attended the 'Men's Fall-Winter 2025 Show' of luxury brand Louis Vuitton held in Paris, France on the 21st (local time).



BTS J-Hope Paris Fashion Week site photo [Photo = Big Hit Music]



A large number of fans gathered on the streets before the show started to see J-Hope, the Louis Vuitton ambassador. They held pickets with various messages of support and chanted his name loudly. And when he finally appeared, the scene was filled with loud cheers and applause. Foreign press from all over the world also gathered to cover the event.



J-Hope's influence did not end there. When Pharrell Williams' new song 'LV Bag', which decorated the show's finale, resonated throughout the venue, fans who were watching it live cheered once again. This was because J-Hope participated as the singer of 'LV Bag', which Pharrell Williams, who is also working as the creative director of Louis Vuitton menswear, produced for this show. He showed off his powerful presence by singing this song with American rapper Don Toliver.



Pharrell Williams is a singer and producer who has won a total of 13 trophies at the 'Grammy Awards', the most prestigious American popular music awards ceremony, including 'Record of the Year' and 'Album of the Year'. Known to be close friends, they worked together through this great opportunity to complete 'LV Bag', which was like a surprise gift.



J-Hope said through his agency Big Hit Music, "I came to Paris for the first time in a long time with an excited heart, but I was encouraged by the fact that so many ARMYs welcomed me. It was even more meaningful to not only visit the show, but also participate in the new song. He expressed his feelings by saying, "I will show you a good side of myself at the upcoming 'Yellow Coin Collection Charity Event'."



Meanwhile, J-Hope is scheduled to attend the 'Yellow Coin Collection Charity Event' (Le Gala des Pièces Jaunes) to be held at La Défense Arena in Paris on the 23rd and perform on stage.





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