The Korea Enterprise Reputation Research Institute extracted 102,460,339 pieces of idol group brand big data from November 19, 2024 to December 19, 2024 for idol group brand reputation big data analysis. Compared to 112,368,440 pieces of idol group brand big data from last November, it decreased by 8.82%.
Image related to BLACKPINK Rosé 'Number One Girl' [Photo = The Black Label]
The brand reputation index is an indicator created through brand big data analysis that finds that consumers' online habits have a great influence on brand consumption. Through the analysis of idol group brand reputation, you can measure positive and negative evaluations, media interest, consumer interest and communication volume for idol group brands. The qualitative evaluation of the brand reputation monitor was also included.
The idol group brand reputation is a brand category analysis that integrates boy groups and girl groups, and the brand reputation index was analyzed by measuring consumer participation index, media index, communication index, and community index for idol group brands.
The top 30 idol group brand reputation rankings for December 2024 are BLACKPINK, SEVENTEEN, BTS, aespa, Ive, Big Bang, Fifty Fifty, (G)I-dle, Seraphim, Stray Kids, Baby Monster, ITZY, Kiss of Life, EXO, SHINee, NCT, Enmix, Red Velvet, Oh My Girl, Enhypen, The Boyz, Tomorrow x Together, RISE, Ailitt, Triple S, Tours, Miyaw, TREASURE, MAMAMOO, Twice was analyzed in that order.
Blackpink (Jisoo, Jennie, Rosé, Lisa), which ranked first in idol group brand reputation, was analyzed to have a brand reputation index of 13,024,795 with a participation index of 477,184, a media index of 1,060,459, a communication index of 2,162,995, and a community index of 9,324,157. Compared to the brand reputation index of 12,846,175 in November, it went up by 1.39%.
2nd place, Seventeen (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, The8, Mingyu, DK, Seungkwan, Vernon, Dino) brand was analyzed to have a brand reputation index of 6,009,687 with a participation index of 362,992, a media index of 504,245, a communication index of 1,443,797, and a community index of 3,698,653. Compared to the brand reputation index of 6,196,489 in November, it decreased by 3.01%.
In third place, BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand was analyzed to have a brand reputation index of 5,735,127 as the participation index is 212,954, the media index is 461,656, the communication index is 1,318,890, and the community index is 3,741,627. Compared to the brand reputation index of 8,728,901 in November, it fell by 34.30%.
The 4th place, aespa (Karina, Winter, Giselle, Ningning) brand, was analyzed to have a brand reputation index of 4,618,394 with a participation index of 316,540, a media index of 618,253, a communication index of 1,125,689, and a community index of 2,557,913. Compared to the brand reputation index of 7,163,180 in November, it fell by 35.53%.
The 5th place, Ive (An Yu-jin, Gaeul, Lay, Jang Won-young, Liz, Lee Seo) brand was analyzed to have a brand reputation index of 4,592,066 as the participation index is 249,116, the media index is 724,372, the communication index is 1,602,706, and the community index is 2,015,872. Compared to the brand reputation index of 7,892,369 in November, it fell by 41.82%.
Gu Chang-hwan, director of the Korea Enterprise Reputation Research Institute, said, "In the idol group brand reputation rankings for December 2024, the BLACKPINK (Jisoo, Jennie, Rosé, Lisa) brand ranked first. Looking at the idol group brand category, it decreased by 8.82% compared to 112,368,440 idol group brand big data from November. Looking at a detailed analysis, brand consumption increased by 20.45%, brand issue increased by 10.06%, brand communication decreased by 5.51%, and brand diffusion decreased by 16.04%." He continued,
"The BLACKPINK (Jisoo, Jennie, Rosé, Lisa) brand, which ranked first in the idol group brand reputation in December 2024, showed high results in link analysis for 'record, participate, and disclose', and keywords In the analysis, 'Rosé, Solo, Apartment' came out high. In the positivity/negativity ratio analysis, the positivity ratio was 92.82%." The brand analysis was conducted.
The idol group brand reputation big data analysis for December 2024 was conducted from November 19, 2024 to December 19, 2024, including Blackpink, Seventeen, BTS, Espa, Ive, Big Bang, Fifty Fifty, (G)I-dle, Seraphim, Stray Kids, Baby Monster, ITZY, Kiss of Life, EXO, SHINee, NCT, Nmix, Red Velvet, Oh My Girl, Enhypen, The Boyz, Tomorrow x Together, Rise, Eyelit, Triple S, Tours, Miyaw, Treasure, Mamamoo, Twice, Apink, Kepler, Zerobase One, ATEEZ, Astro, BTOB, Monsta X, Super Junior, It was conducted through brand big data reputation analysis on Boynextdoor, Eunice, Pentagon, Girls' Generation, TVXQ, StayC, Cat's Eye, Winner, Nowadays, B.B.G, Even, and Xdinary Heroes.
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