aespa group concept photo [Photo = SM Entertainment]
◇ Unique identity proven with first full-length 'Armageddon'
aespa released their first full-length album 'Armageddon' in May of this year, and it was well-received for being a well-made work that clearly demonstrated the genre called aespa, including the narrative of season 2 of the worldview that expanded beyond the real world and the digital world to a multiverse, as well as the unique identity called 'the taste of iron' with the pre-released songs 'Supernova' and 'Armageddon'. In particular, after increasing the accessibility and focus of the comeback with 'Supernova' that was pre-released two weeks before the release of their first full-length album, followed by showing the most aespa-like appearance with the title song 'Armageddon', they showcased high-quality promotions that stood out for their planning ability that organically connected music, visual concepts, and worldview stories, establishing their own unique genre while clearly showing the direction they want to take in the future. As a result, aespa has achieved meaningful results
such as the longest-running No. 1 record in Melon's 20 years of service and a perfect all-kill (PAK) on music charts, as well as the CDP version of the album selling out, and being selected as the background music for the Dubai 'Imagine Show' for the first time as a K-pop girl group, and has literally caused an 'espa syndrome' with its hot topics every day.
◇ Expansion of the musical spectrum and growth shown through 'Whiplash'
If 'Armageddon' was the most aespa-like 'iron taste' album, their fifth mini-album, 'Whiplash', released in 5 months, is an 'electronic iron taste' that gives a variation of the EDM-based techno genre, allowing one to fully enjoy aespa's confident and cool charm. In particular, 'Whiplash' is significant in that it emphasizes the strong keyword of 'Game Changer' that opens a new world, and 'showing an aespa that is the most aespa-like but that we've never seen before' with restrained performances and visuals that contrast with the maximalist visuals of their previous work. Focusing on expanding their musical spectrum and taking on new challenges, 'Whiplash' not only became their fifth million-seller, but also their 12th song to surpass 100 million Spotify streams, proving their potential as a 'hitmaker' once again.
◇ The year of aespa completed with three consecutive mega hits, their activities to continue into 2025
After succeeding with three consecutive hits with 'Supernova', 'Armageddon', and 'Whiplash', aespa is having a busier year-end season than anyone else. They are renewing their career highs as if they found water, sweeping the grand prizes and winning the most awards at various year-end award ceremonies, including being selected for Best Music, Best Music Video, Best Choreography, and Best Artist. In addition, aespa has been named on the 'Song of the Year' lists by various major foreign media outlets, including Billboard's '25 Best K-Pop Songs of 2024', NME's '50 Best Songs of 2024', Grammy.com's '10 K-Pop Songs that Heated Up 2024', and Dazed's '50 Best K-Pop Songs of 2024'. They have also proven once again the hot interest and love of music fans around the world for aespa by winning the Group of the Year award at the 2024 Annual Music Awards by China's leading music streaming platform, Wangyiyun Music. After a pleasant year like this, aespa is expected to continue their all-out acti
vities in 2025. Starting with their participation in the Seoul concert lineup for 'SMTOWN LIVE 2025' to be held at Gocheok Sky Dome in Seoul on January 11th and 12th, they are also scheduled to go on a tour of North and South America and Europe until March, so expectations are high for aespa's continued activities in 2025 following 2024.
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